THE ART OF THE SALE

The best possible price in the quickest amount of time. It’s the goal of every seller and it’s at the heart of CYH’s integrated  marketing program – an innovative, sophisticated approach to selling your home 

Interactive Marketing — Every CYH listing is featured on charlestonyourhome.com, complete with detailed property information, and a photo gallery or virtual tour. We also advertise your listing on leading real estate websites including Realtor.com, Trulia and Zillow just to name a few.  

Social Media — Social networking is no longer a buzz word, but an Internet phenomenon. It represents a way for  people to interact without traveling half way around the globe or even leaving their home’s comfort. As such social  networking is an important extension to our marketing efforts and is yet another important tool we use to get your  listing in front of as a wide audience as possible. 

Database Marketing — Our emphasis on database marketing means your property is promoted actively and aggressively at the broker, agent, and corporate levels. It’s the mechanism that drives CYH’s e-mail and broker-relations activities. In addition, CYH uses the Internet and e-mail to distribute regular campaigns and monthly e-newsletters to an extensive network of contacts.  

Broker Relationships — CYH markets your property to real estate brokers via the Charleston Trident Association of  REALTORS Multiple Listing Service (MLS); open houses, special events, e-mail; and good old-fashioned networking. We also work hard to maintain strong relationships within the Charleston-area real estate community - relationships that thrive on the basis of strong ethics, professional conduct, friendly service and responsiveness. Because 90% of real estate transactions still involve a broker, the value of good broker relations cannot be understated. The collective effect of our efforts goes a long way toward getting your property shown and sold.